ALFAPARF is an Italian multinational cosmetics group in the field of hair and skin care that performs research, manufacturing and distribution. It has the mission to elevate the quality of service that professionals stylists and salons can offer by providing them with products and services that reflect Italian taste and creativity, but also take into account modern international trends.
ALFAPARF products and services are based on research. The group work closely with international hair stylists and salons, and it rely on both our own technological know-how and the information gathered directly from those professionals about their needs.
The Group has four manufacturing sites (Italy, Brazil, Mexico). Its products and services are distributed in more than 80 countries through a network of 21 branches and 98 distributors.
ALFAPARF is a hair care leader in Latin America (Venezuela, Ecuador, Mexico, Brazil and Argentina) and a top skin care company in Italy.